FLEXISTRETCHER

Flexistretcher is a premium line of cross-training products designed to improve strength, flexibility, and functional movement. Originally created for dancers, each product is engineered to support peak performance, enhance range of motion, and promote injury prevention, making it a trusted training tool for elite athletes worldwide.

A Dancer’s Vision, a Global Brand – The Flexistretcher Story

Flexistretcher was a pioneering brand Rachel founded in 2009, built from the ground up as a performance-driven, aesthetically refined training tool for dancers and athletes. Over a decade, she scaled the brand globally, leveraging the rapid growth of social media to reach audiences worldwide.

From designing the original product and managing prototypes to sourcing final production in China, Rachel oversaw every stage of product development. This included designing custom packaging, training manuals, and high-impact product displays for international trade shows, where she also crafted all print collateral, from wall banners to hangtags.

She built and optimized a visually stunning, high-converting Shopify website integrated with global fulfillment centers, ensuring seamless international distribution. Her approach to creative direction included leading photoshoots and video campaigns that emphasized storytelling through beautiful imagery, setting the brand apart in a competitive market.

To drive growth, Rachel executed influencer campaigns, leveraged user-generated content for social proof, and continually innovated Flexistretcher’s social media strategy to boost engagement, build community, and drive sales. This hands-on approach to branding, creative direction, and digital marketing helped Flexistretcher become a globally recognized brand in the dance and fitness world.

Services Provided:

Brand Creation & Vision

Founded and built the brand from the ground up in 2009.
Positioned Flexistretcher as a performance-driven, aesthetically refined training tool for dancers and athletes.

Product Development

Designed the original product and oversaw prototyping.
Managed sourcing and final production in China.
Developed custom packaging and instructional training manuals.
Created high-impact product displays for international trade shows.

Creative Direction & Collateral

Designed print collateral including wall banners, brochures, and hangtags.
Directed photoshoots and video campaigns that emphasized storytelling and elevated imagery.
Ensured consistent, premium brand visuals across all channels.

Digital Presence & eCommerce

Built and optimized a high-converting Shopify website.
Integrated global fulfillment centers for seamless international distribution.
Maintained ongoing site updates to align with brand growth.

Marketing & Growth Strategy

Launched and scaled social media channels during the rise of Instagram and digital marketing.
Executed influencer campaigns to expand reach and credibility.
Leveraged user-generated content to build community and social proof.
Developed ongoing content strategies to increase engagement and drive sales.

Global Brand Growth

Successfully scaled Flexistretcher to worldwide recognition in the dance and fitness markets.
Positioned the brand at the intersection of performance, design, and lifestyle.